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How Xerox is helping personalize this year's XRIJF

Xerox is helping make this year's XRIJF more "personalized" for those attending. (WHAM Photo)

Xerox is helping to make the 16th edition of the Xerox Rochester International Jazz festival a little more personal for the folks going.

In the merchandise tent, they have their Direct to Object Inkjet Printer. It was built in Webster, and allows them to personalize items such as golf balls, notebooks, water bottles and more.

They also have special treat for Club Pass holders that uses their Xerox Printed Memory Technology.

They demonstrated both for our Ashley Doerzbacher in the video above. You can learn more by clicking here.

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