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Made In Our Hometown: Zotos Beauty Products

Updated: Thursday, July 11 2013, 12:24 PM EDT

Geneva, N.Y. - The shampoo and conditioner you use at home or at the salon might be made a lot closer than you think.

From the outside -- there's not much to see at Zotos in Geneva, but step inside and you'll find the home of one of the strongest beauty product companies in the world.

"There's a high likelihood that if you visit a high-end salon, they'll be familiar with, or even using Zotos products," said sustainability chief Anthony Perdigao.

Each one of a group of state-of-the-art tanks is mixing a different hair-care product.

The entire process happens right in the plant--making the shampoo, creating uniquely shaped bottles, printing their own labels or screening and imprinting images directly onto the bottles, filling the bottles, and packaging and distribution.

From their 650,000 warehouse, Zotos products are shipped across the country and to 40 countries around the world.

Zotos now makes 88 million bottles a year. A lot of it is shampoo and conditioner, but the fastest-growing part of their business is hair coloring. The coloring product is now more than a fifth of their production.

But maybe you haven't heard of Zotos.

That’s because the company's name is not on the bottles. Instead, you'll find the individual brands: “Joico” being prominent, along with “bain de terre” and others.

Zotos is continually recruiting and hiring -- from entry level positions to engineers and managers.

"Every day it’s something new,” said Dave Walker.

Walker is one of nearly 800 workers at Zotos. About 400 work directly for the company and another 400 work on contract status.

They've nearly doubled the staff in five consecutive years of growth.

It is a much bigger company than when Zotos came to Geneva nearly 50 years ago.

"We've been growing since I started here five years ago,” Walker said. “It's been great to be a part of, and I hope we continue to grow."

"We believe that we have one of the most component and motivated workforces in the region," Perdigao said.

And the company continues to grow -- an economic bright spot -- proving that even in a down economy, everyone wants to look their best.

Made In Our Hometown: Zotos Beauty Products

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