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REI opens first store in Rochester area

REI had its grand opening at 10 a.m. on East Henrietta Road in the Costco plaza. (WHAM photo)

Rochester, N.Y. (WHAM) - An outdoor adventure store with a national following opened in Rochester Friday morning.

REI had its grand opening at 10 a.m. on East Henrietta Road in the Costco plaza.

Free door prizes were handed out to the first 200 people through the door, including a Nalgene water bottle with a $10, $50 or $100 REI promotional card inside.

The 25,000-square-foot store is the first one in the Rochester market.

Doors open at 10 a.m. Saturday and 11 a.m. Sunday.

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