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FDA launching new youth anti-smoking campaign

Washington (AP) - The Food and Drug Administration is launching an advertising campaign targeting at-risk youth highlighting the dangers of smoking.

The federal agency said the campaign called "The Real Cost" is set to launch Feb. 11, with graphics images of yellow teeth and wrinkled skin appearing on TV and radio, as well as in print and social media.

Officials said the $115 million campaign will target more than 10 million young people ages 12 to 17 who are open to, or are already, experimenting with cigarettes.

The FDA said more than 700 kids under age 18 become daily smokers every day.

The ads will run in more than 200 markets throughout the U.S. for at least one year. Tobacco companies will foot the bill through user fees paid to the FDA.

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Washington Times