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NY manufacturer to turn Crayola markers to fuel
Niagara Falls, N.Y. – Crayola and JBI, Inc. have teamed up to begin a new “COLORCYCLE” program.
JBI Inc. is a clean energy company that recycles plastic into liquid fuels. According to a JBI press release, the program will convert Crayola markers into clean energy.
The program encourages elementary and high school students across the U.S. to dispose of markers through an in-school collection process.
The markers will be sent to JBI and used as feedstock to produce diesel and other liquid fuels. The company describes the process as “green":
“At JBI, we are committed to environmental sustainability by diverting plastic waste from landfills and potential incineration,” said John Bordynuik, Chief of Technology and founder of JBI. “Partnering with Crayola is a unique opportunity for our company, and we look forward to a relationship that reduces the amount of plastic entering landfills, while also creating cleaner, lower sulphur fuels.”