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Athleta opening at Eastview Mall
Rochester, N.Y.- A new store that offers fitness and lifestyle apparel will open at Eastview Mall next month.
Athleta, the Sonoma, California based clothing store designed by women athletes for women athletes, will open its first upstate New York location in the soon-to-be Von Maur wing of the mall. It will move to a permanent location in the Macys wing in early 2014.
Athleta offers a broad assortment of performance apparel and gear for running, yoga, Pilates, gym/training, and swimming. It will also offer free fitness classes, a personalized styling service, and in-store discounts for fitness professionals.