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Companies track shoppers using Wi Fi
Albany, N.Y. - Several major retailers trace activity of shoppers in their stores by following Wi-Fi signals from phones.
U.S. Sen. Charles Schumer says eight companies have agreed to measures that will let shoppers nationwide know when retailers are using their smartphones to track their movements through a store.
Schumer (D-NY) said Tuesday that eight of the 10 leading location analytics companies have agreed to a new code of conduct.
It includes signs posted in stores to alert shoppers that tracking is being done and instructions on how to opt out.
The technology companies are Euclid, IInside, Mexia Interactive, Nomi, SOLOMO, Radius Networks, Brickstream and Turnstyle Solutions.