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RIT students ignore sleep to innovate

Henrietta, N.Y. The days are getting shorter as winter looms, making it easy to stay tucked in bed, but some RIT students had no choice but to stay up for 48 hours straight this weekend.

About 40 students split into 12 teams for the RIT48 competition beginning Friday night. The teams each had to create a business plan, pitch and develop a website or mobile startup.

The winning team earned $3,000 in prize money.

Plenty of coffee kept the teams awake through Sundays final presentations. Nikko Schaff, an RIT student and organizer of the event, said sleep deprivation didnt stifle creativity.

(The projects) can be small Web apps, some helpful for a particular activity, he said. A lot of microsocial networks, social networks, come through a lot of these presentations, and there really can be a lot of surprises. Some apps and businesses are things that you wouldn't really think of most of the time.

 
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