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This year's yellow pages--you can opt out
Rochester, N.Y. - Frontier is preparing to send out roughly half a million copies of the yellow pages in the coming months.
But many customers say they don't want or use them anymore.
What people don't know is that they can "opt out."
Last year, fewer than 1,500 people opted out.
That number has climbed only a little this year-- to about 2,800.
We asked Frontier how much the Frontier Pages costs to produce and distribute, and if the costs are passed on to customers.
"I do know that, said Frontier Regional V.P. But I'm not at liberty to disclose that as a line item in our business. But it is a profitable business for Frontierthe advertisers fully cover the cost of the production, the circulation, and the distribution of the book in its entirety."
If you wish to opt out, Frontier says you need to opt out by early December.
Go here for more information on how to opt out.