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ROC the Day, all day long Rochester!
Rochester, N.Y. - Residents and other admirers of Rochester are stepping up to show support for the city in an event called "ROC the Day."
Wednesday's event is part of an effort coordinated by the United Way to encourage people to donate to non-profit organizations in the Rochester area.
As of 10 p.m., $490,951 had been raised.
The 24-hour fundraising effort started at midnight.
For more details on the effort, click ROC the Day.