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NYS selling joys of upstate winter at Super Bowl
Albany, N.Y. (AP) -- In an effort to make Super Bowl fans learn to love upstate New York in the dead of winter, tourism officials are planning a half-dozen exhibits and events encouraging that crowd to eat its foods, drink its beverages and play in its ice and snow.
While the Denver Broncos and Seattle Seahawks play football Feb. 2 at MetLife Stadium at the New Jersey Meadowlands, the spillover will far exceed 82,000 holders of high-priced ticket.
The NFL championship game is one of the largest sports and entertainment spectacles in the world.
It's expected to draw hundreds of thousands of visitors to nearby New York City and the 13 blocks of Broadway that will be called Super Bowl Boulevard.
The "I Love NY" campaign will have a quarter-block Video Park showing statewide attractions.