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New frozen yogurt shop opens in Greece
Greece, N.Y. - A growing frozen yogurt chain, started by two area college grads, has opened its newest and first store in the Rochester-area Thursday.
Hoopla! Frozen Yogurt is now open at Greece Ridge Mall.
Matt and Pete Walsh, who went to SUNY Geneseo and RIT, started the chain, which opened it's first of nine locations in Binghamton in July.
Owners expect to open more locations in the Rochester-area in the future.