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$40M for ALS from Ice Bucket Challenges
Washington, D.C. – The Ice Bucket Challenge that has pushed the ALS Association into the spotlight has has brought in nearly $41.8 million for the non-profit.
These numbers factor in everything before Thursday, August 21, and the challenges (and money) continue unabated.
Compare the $41.8 million to $2.1 million during the same time period last year (July 29 to August 21).
The ALS Association said the money comes from existing donors and nearly 740,000 new donors.