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DCA Championship boosts business
Rochester, N.Y. – The Drum Corps Associates Championship is underway this weekend.
VisitRochester estimates more than 5,000 people from out of town are here for the competition.
Those visitors will spend $2.5 million throughout the weekend in the Greater Rochester Area, according to VisitRochester.
Glenn Kubacki of Long Island said, “We come in, we eat, we drink, we party and have a good time and that's what it's all about.”
More than a dozen hotels were booked to capacity because of the event.
The Radisson Rochester Hotel Riverside has 460 rooms that were completely filled. They told 13WHAM revenue is expected be up 15 to 20 percent as a result.
“We love this opportunity,” said Caleb Scorsone, Director of Operations of the Radisson. “We get to participate with the drum corps event and we get to see them in action. We enjoy it.”
The championship gives a boost in business Rochester may otherwise not experience for Labor Day weekend.
Greg LaDuca - Visit Rochester - director of convention & visitor services
“This is typically a weekend where locals leave town,” said Greg LaDuca, VisitRochester Director of Convention and Visitor Services. “Now we're bringing all of these people into town and having an event and filling the hotels on an otherwise slow weekend in Rochester.”
LaDuca said this weekend will also come in second for revenue generated after the PGA Championship last year.
The winning team will be announced Sunday during finals.
The Drum Corps Associates will be back in Rochester next year for their championship.