Webster woman to make GOP convention sparkle

    The logo design that got a Webster company into the GOP convention (WHAM photo)

    From what people will wear, to a key role in the voting process - Rochester will be well-represented at the Republican National Convention (RNC).

    The RNC begins in Cleveland Monday - and a Webster woman promises to help everyone to sparkle.

    You might need sunglasses to venture inside her design studio called "Lady Jayne."

    "I guess the more glitz, the better," designer Nancy Basch told 13WHAM's Jane Flasch.

    As Basch spoke, two dozen designs sat on the table in front of her, covered in Swarovski crystals. Front and center was a state-shaped pin covered in red, white and blue, which was a best-seller at the Texas State Convention.

    For a shot at the national convention, Basch elevated the GOP elephant by using a guitar to symbolize Cleveland's Rock and Roll Hall of Fame.

    "I got an email saying, 'Congratulations, you've been chosen,'" Basch said. "I'm like, 'Oh my gosh, how are you going to do this?!'"

    In the past three weeks, she has created thousands of pieces.

    The company, named for her mother, began out of an allergy to traditional jewelry.

    "I found out that it was the nickel (in metal), so I tried to find something that I could wear. So I started making it," Basch said.

    Because the presumptive nominee Donald Trump is from New York, Rochester delegates will have seats front and center on the convention floor. They'll also stay in the closest hotels.

    The state delegation will also be called - out of order - to add the delegate votes that will clinch the nomination.

    Local GOP Delegation Leader Bill Reilich said the public shouldn't expect a brokered convention or even a floor fight.

    "What goes on inside the convention hall will be as organized and disciplined as previous conventions," Reilich said. "I think when it comes time to vote it will come as a surprise to most that it goes as smooth as it does."

    As for Lady Jayne, the local company is one of only eight vendors allowed inside the national convention.

    "What an experience, just to be there," Basch said.

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