A new logo for Little Italy Historic District, and a look at what the future could hold

The Little Italy Historic District's new logo was unveiled Tuesday (Photo: Jake Honan)

Rochester, N.Y. – For the first time, Rochestarians got a look at the new logo for the Little Italy Historic District. The logo was unveiled Tuesday in a special ceremony at Roncone’s on Lyell Avenue.

The event also featured a presentation on the work being done by The Little Italy Association, which is aiming to revitalize the Lyell Avenue area and commemorate its Italian roots.

“We want to be publicizing how positive the area is and what the future holds for the area,” said Little Italy Association President and Chairman Silvano Orsi. “We believe this is an up-and-coming area, it’s a vital gateway for the city, and we want to see it reborn. We want to see people opening new businesses here.”

The association is looking to have the area designated as a historic district.

“It would mean a lot for the community to see it come back in – see the bakeries, see the cafes opening up where they were, right alongside some of the historic businesses that are here now,” said Orsi.

The event was held at Roncone’s, which Orsi said is the oldest Italian restaurant in our area.

Owner Jimmy Paulino said hosting the event was special not just for the restaurant, but, he hopes, for the district as well.

“It promotes Italian heritage and it’s a passion, it’s a love. It’s historic Italian food, historic Italian area. This area’s always been known in its history as being an Italian area,” Paulino said.

“It also brings back the community, the sense of community,” he added. “Which is the coolest thing in the world. So people come from all over to come here and get that flavor of Italy.”

The Little Italy Association will be making a full presentation on the proposal to Rochester City Council on May 31.

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