Chick-fil-A could bring another restaurant to the Rochester area

(SBG file photo)

Henrietta, N.Y. (WHAM) - Plans are in the early stages to potentially bring another Chick-fil-A restaurant to the Rochester area.

The Henrietta Town Planning Board will hear a proposal at its next meeting on December 11 about a plan to install the restaurant chain's newest iteration along Jefferson Road. Another concept plan will be presented at a Town Board Workshop next Monday at 7 p.m.

Chick-fil-A and their team will be making the presentation, according to Henrietta Town Supervisor Stephen Schultz. The planned location would be at the former Joe's Crab Shack located at 100 Marketplace Drive. Benderson Development Company owns the plaza in which the site would be located.

"At some point in the future, they will be presenting a site plan and apply for a special use permit, at which point there we'll be a public hearing," Henrietta Town Supervisor Stephen Schultz said. "We may also ask them to hold additional public information meetings."

Traffic backups along Jefferson Road is a main concern for Schultz.

He is open to a Chick-fil-A setting up shop at the former Joe's Crab Shack but wants traffic to enter through Marketplace Drive.

"I've made it clear to them if they back up to Jefferson and cause traffic congestion, we will shut them down," said Schultz.

This would be the second restaurant built in the Rochester region and the fourth in upstate New York in the last 3 years. The location in Greece opened in April and has been consistently busy along the West Ridge Road corridor.

"I think it would be a great opportunity for Chick-fil-A. Obviously, it’s always crowded here. When it first opened it was very annoying, but I think maybe another Chick-fil-A would balance that out, balance out the crowd," said Nicole Robinson of Webster.

Ed Richter of Rochester agreed.

"I think they have a lot of businesses out there, and I think the businesses will all adjust to having a business out there," he said. "There’s plenty of restaurants out there."

Peggy Rich of Henrietta is concerned about the added traffic.

"Personally I don’t think we need another restaurant," she said. "It’s pretty jam packed over there in the mall area."

Charlotte Carrau and Emilie Sauvayre drove from Geneva to eat at the chicken chain restaurant.

"My friend Emilie and I we drove 40-ish minutes to get to Chick-fil-A just because we felt like it," said Carrau.

Supervisor Schultz said the fast food restaurant would have a double lane drive thru that could help with traffic flow.

"If they do the drive-thru the right way and have a parking lot a little bit bigger than this one, I think it’ll be successful," Robinson said.

Schultz is asking for a traffic study to be done at the Greece location and the Cheektowaga location, outside of Buffalo, for comparison.

The first proposed plan only accounted for a 30-car stack up in the drive thru area, according to Schultz, and he said that's not enough.

"We're just not sure that it's the best restaurant for that site because of traffic," said Schultz. "If they can alleviate our concerns with good planning then we're fine. If not, we will deny it."

If a plan is approved, Schultz said a special-use permit could be issued in January and work could start as early as spring.

The public is invited to attend a meeting to hear about the concept plan on Monday and Tuesday at town hall.

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