Rochester, N.Y. - One of the faces of the heroin epidemic in the Greater Rochester community is Robert Lee Lucas, who died from a heroin overdose two years ago.
Since then, his father has worked to spread awareness of the drug crisis.
On Saturday, Lucas' family held a memorial poker run motorcycle ride in his honor.
The benefit is two-fold.
The money raised help benefit Robert Lee Lucas' daughter who was ten when she lost her father. The funds also help ROCovery, which helps battle addiction.
"The pain from losing a child is absolutely unbearable. It's a brutal, awful walk that we're given," said Dean Lucas, Robert's father. "It means a lot to me to see that people are doing this because they see the epidemic is taking over not just the nation but taking over the world and to actually fight that."
Saturday was the 2nd annual memorial ride honoring Robert Lee Lucas, and his father was happy to say, they received double the amount of people taking part from last year.